About
























Contact I started behind a camera, shooting artists and cultural moments for Highsnobiety, learning how editorial vision translates to a feed and how a single image carries a brand's credibility.

From there I ran media and marketing across D36 and Groupie simultaneously, growing audiences from scratch and delivering viral moments on lean budgets. The skill being built wasn't just content. It was judgment, knowing what lands, and why.

Flight House brought the scale. Clients like Amazon, Paramount, and CeraVe. Real budgets, public stakes. I led creative strategy, managed influencer relationships, and helped define brand identity during these campaigns. 

Then I built Shinko. Brand identity, product, manufacturing, retail, creative direction, all of it. 350K+ views from under 2K followers, 500+ sales in year one.
       
Email, Instagram ↗

Career 
Flighthouse Media                2023 - Present          Media & Creative Marketing Manager  

Shinko                                        2024 - Present          Founder & Creative Director

D36                                              2021 - 2023              Media &  Marketing Manager        

Groupie                                     2021 - 2022              Marketing & Content Manager   

Highsnobiety                           2017 - 2021                Social Media & Photography                                                             
Education








Certifications
University of California - Santa Barbara
B.A. in Sociology







Motion Creative Strategy Bootcamp 
Skills
Creative Marketing

Creative Art Direction

Campaign Execution

Brand Storytelling

Creative Leadership & Direction

Content Strategy & Governance
Clients










































Projects

















Personal Projects
Highsnobiety

PUMA

Amazon 

Paramount

CeraVe

Google

Terminal 27

Aplasticplant

Represent Clothing

Synthesis +

Spider Worldwide 

Rolling Loud

710 Labs

ODIE

Lancey Foux

JNR Williams

Theophilus London

Peach Tree Rascals

Ethan Fields

GUESS 




Amazon
    Project Hail Mary Social Campaign (Movie)
    Crime 101 Social Campaign (Movie)

Paramount
    Scream 7 Social Campaign (Movie)
 
Google 
    TikTok Content Series

CeraVe 50th Anniversary 3 Day Event
    In Person Event in NYC


    



Vic Mensa, and Why He Deserves a Second Chance (2019) ↗  



Rahul Gowthaman
Collaborative, intentional, and decisive Creative Producer, Art Director, and Marketing Manager with 6+ years experience leading creative work across culture-led and lifestyle brands, with a strong instinct for credibility, taste, and timing in audience engagement. 
 Brings a deep understanding of campaign building, brand storytelling, and creative art direction. Demonstrating a proven track record of partnering with cross-functional teams to align business objectives with artistic vision. 
Led high visibility campaigns with high budgets while managing influencer and artist relationships. Delivered culturally relevant work that drives measurable growth in audience, interactions, and sale.







Concepted and photographed multiple multi-location capaign for PUMA spanning street, interior, and outdoor environments. Scouted and selected locations to ground the product in a specific cultural moment rather than generic lifestyle context.





Shot on 35mm film to bring a documentary warmth and authenticity to the campaign imagery, leaning away from over-produced aesthetic common in sportswear advertising. Conceptualized using natural lighting for majority of the shoot to let the enviornment dictate the mood. The result is a campaign that feels lived in and culturally grounded. 




Directed multiple talents, including Winnie Harlow, across both shoots, guiding posing, energy, and expression to feel natural and character-driven rather than posed. Oversaw styling decisions on set to ensure each look read correctly for its enviorment. Maintained product visibility and brand legibility without letting it override the editorial feel of each frame.

Shinko
Founded and launched Shinko as a culture-driven lifestyle brand, owning all creative direction from concept to market. Developed the full visual identity, brand language, and go-to-market strategy independently, establishing a cohesive aesthetic rooted in craft and contemporary streetwear culture.

Creative directed, and art directed  all campaign imagery, building a distinct visual world for the brand from scratch. Every image was concepted and shot to feel considered and deliberate, the goal was to make a brand with no team behind it look like one that did.
Managed the full retail and partnership strategy, selectively pitching and securing 5+ stockists across New York whose aesthetic aligned with Shinko's positioning. Multiple products sold out within the first year, with sustained audience growth driven entirely through organic content and cultural storytelling.

Groupie
Developed the full visual identity and creative direction for Groupie, an archive clothing showroom dealing in rare and vintage pieces. Built a visual language that matched the weight of the product — considered, quiet, and rooted in the culture surrounding archival fashion.

Shot all campaign and product imagery for the showroom, treating each piece as an artifact worth documenting carefully. The approach was intentional and object-focused, letting the rarity of the garments speak without over-styling or over-producing the work.
Shaped how Groupie presented itself to a collector and enthusiast audience, aligning the visual output with the taste level of the product. Every image was designed to communicate provenance and intentionality, the kind of brand presence that earns trust in a market built entirely on credibility.

Ethan Fields

 Developed the full creative concept and art direction for this studio portrait project with Ethan Fields for his ‘Spotlight’ release, building a cohesive visual world from moodboard to set. Every decision was made before the camera ever came out."
Shot the entire project on 35mm film, directing talent on set while maintaining the visual language established in pre-production. The goal was to make each frame feel intentional and unhurried — the kind of image that reads as editorial without trying to.The result is a body of work that lives somewhere between a portrait session and a short film, a collaboration built around a singular aesthetic point of view. From concept to final image, every element was considered, art directed, and executed independently.
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